On September 19, 2017, an international forum on the theme of anti-counterfeiting, i.e. the International Forum on Online Anti-Counterfeiting
for Renowned Corporations and Brands, was held in Hangzhou. Over 100 attendees on the forum included the officials from the General Administration of Quality Supervision, Inspection and Quarantine of PRC, the Office of National Leading Group of the Fight against IPR Infringement and Counterfeiting under the State Council of PRC, the Economic Crime Investigation Bureau of the Ministry of Public Security of PRC, Hangzhou Municipal People’s Government, and the International Trademark Association, and the representatives of some world-renowned corporations and brands.
This forum aimed to share the anti-counterfeiting experience among the world-renowned corporations and bands, promote the formation of a mechanism for co-supervising the quality of online goods, safeguard the legal rights and interests of the brand products manufacturers, e-commerce platforms, and consumers, maintain a good online market order, and facilitate the rapid and healthy development of e-commerce business.
1. Li Qiangyu, Vice Secretary-General of Hangzhou Municipal Government
Hangzhou stays in the lead in the e-commerce business nationwide. In China, 85% of online retails and 60% of B2B transactions are completed on the e-commerce platforms in Hangzhou. Over the next five years, Hangzhou will grasp the opportunities afforded by the post-G20 Hangzhou Summit and the forthcoming Hangzhou Asian Games.
2. Xing Zeliang, Deputy Inspector of Zhejiang Provincial Quality Supervision Bureau
The problem of online counterfeiting in the Internet era is increasingly attracting attention. Statistics indicate that the counterfeits worldwide are valued at CNY 460 billion, which suggests the scale of their harmful effect.
Zhejiang will continue to play the lead role in the work with the national cooperative network of the fight against online counterfeiting, including leading the exploration of necessary standards and promoting the demonstration of quality improvement.
3. Lou Yejie, Director of Hangzhou Municipal Quality Supervision Bureau
The supervision for the quality of online goods is still in the process of exploration and practice, crying out for overall planning in the top system design and for cooperation among all stakeholders. Four years of practice suggests that standardization is an important base, big data is an important support, and greater cooperation is an important force.
4. Seth Hays, INTA’s Chief Representative in the Asia-Pacific Region
Why is a trademark so important? Because it serves as a source of information about goods, it may help enterprises compete in the market, and it may help us facilitate innovations. The International Trademark Association is a not-for-profit organization headquartered in the US. Our members are from every corner of the globe. The INTA has a four-year strategic plan, in which it will focus on three strategic directions: promoting the value of trademarks and brands, reinforcing consumer trust, and embracing innovation and change.
5. Tiffany Pho, INTA Anti-counterfeiting Coordinator
How much on earth is the harmful effect of counterfeits? One estimate predicts that the counterfeit and shoddy goods worldwide will be valued at USD 2.8 trillion by 2022. It is a terrible figure. These counterfeits will produce serious effects on the society and economy.
We have currently cooperated with public sectors and governments in many areas. We have 273 members. Our aim is to train our consumers and increase their brand awareness through collaborations among all stakeholders and cooperation with enterprises.